Web Design

Website development and website design concerns the creation, development and maintenance of a website.

A website is critical to the success of your business. Every second of every day Google processes over 40,000 search queries. Your website is your shop window and Google is the high street. Therefore, to get custom it is essential to have a well-designed and fully functional website.

Without a website, people are not able to find your company online and as a result, you could be missing out on a lot of trade.

At Parlez Creative, we don’t just build you a website. We build a website that has been optimised for search, this puts your website in the best position to begin receiving organic traffic.  

Building a website that is beneficial to your business is not as simple as creating a few pages that simply promote your product or service. The website needs to inform and educate visitors on your product so that they become engaged in your business and convert into customers.

To ensure your website is fully functional and has the best chance of converting visitors to customers there are several things which should be considered and implemented.

• User experience: Essentially it is the overall experience of a person using a website in terms of how easy it is to use. The User Experience Professionals Association defines it as;

“Every aspect of the user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction.”

• Mobile friendly: In today’s world, it is not feasible to have a website which is not mobile friendly. Our clients are seeing a 50/50 split between mobile and desktop traffic. Therefore, it is essential that your website is mobile friendly – this means that visitors can easily navigate the site and simply find what they are looking for and purchase.
• Content creation: Content creation is not directly an aspect of web development but it is critical to attracting visitors to your site and keeping their attention. We will suggest and (if needed) create content that will benefit your website.  
• Navigation: Visitors to your website need to easily find the information they are looking for. The key way to do this is to create a clear and simple navigation menu. The navigation is typically found at the top of the webpage and will contain the headings for the different sections of a website. It is important to create a navigation which doesn’t have too many options as visitors will become overwhelmed.
• SEO: Many developers ignore SEO in the development phase, this can lead to redoing parts of the site later down the line. Building a website with SEO in mind and using an SEO’s brain ensures in-depth research into competitor websites has been made, information architecture is effective (this ensures search engines can easily find your content), internal linking (linking between pages on your site), site speed, canonical URLs and so much more.
• Call to action: A call to action is fundamental in encouraging an action i.e. a purchase or a sign-up. Call to actions needs to be clear and optimally positioned to catch a visitor’s attention and make them click through.
• Rich media: A picture speak a thousand words, nowhere is this statement truer than on a website. Stunning imagery can make the difference between a purchase and a bounce out. Professional photography to display your products or services is necessary and well worth the investment. In addition to imagery, it is important to have videos on your site where relevant to help promote your brand and its message.