If you’re a travel company seeking to generate new and engaging blog post ideas that will attract more of your ideal customers, you’ve come to the right place.
Blogging is still one of the most effective ways to engage with your audience and motivate them to take action. As a result, the blog topics you select to invest your valuable time and financial resources in are critical.
But, did you know 90% of content gets no traffic from Google?
Every day millions of blogs are published on the web but the vast majority don’t get any organic visits!
Well, there are several reasons including search intent, backlinks and choosing topics with little organic traffic potential.
To help you overcome this, here are 24 blog ideas* that will generate traffic for travel companies.
*For 77 more ideas head to the end of this post!
Before we get into the ideas, let’s just think about what a travel company should blog about.
As a travel company, you have a unique audience interested in your travel experiences and offerings.
Your blog should focus on topics that appeal to your readers and showcase your expertise in the industry.
Travel companies can cover a wide range of topics, such as:
The focus of your blog should be on providing valuable information and building a relationship with your readers. By showcasing your expertise and providing useful content, you can establish your company as a go-to resource for travel advice and inspiration.
The goal of these blogs is to inspire readers to travel to a particular destination and provide them with the necessary information to plan and enjoy their trip. They can also help establish your business as a knowledgeable and trustworthy resource for travel information.
1. Visiting [destination] on a budget
2. Top restaurants in [destination]
3. 72 hours in [destination]
When creating listicles it’s important to choose a topic that is relevant to your target audience and aligns with their interests. The list should also be comprehensive and provide useful information that readers can use to plan their travels.
4. 15 places you have to visit in [destination]
5. 10 epic places to see lions in [destination]
6. 20 ways to save money when travelling
An ultimate guide typically covers a broad range of information, including history, culture, attractions, transportation, accommodation, food, and local customs. The guide may also include tips and recommendations from local experts, as well as practical information such as visa requirements and currency exchange rates.
7. The Ultimate Guide to Travel in [destination]
8. The Ultimate Guide to African Safaris
9. The Ultimate Guide to spotting big cats in [destination]
The goal of a how-to blog is to provide readers with practical advice and actionable tips that they can use to enhance their travel experience.
When creating how-to blogs it’s important to keep the content clear, concise, and easy to follow. Using bullet points and numbered lists can help break up the content and make it more digestible for readers.
10. How to travel safely in [destination]
11. How to explore [destination] on a budget
12. How to make friends when travelling solo
When creating a checklist blog it’s important to ensure that the list is comprehensive and covers all the essential items or tasks. The list should be easy to read and understand, and it should include any relevant details or explanations. Including images or videos can also help illustrate the items or tasks and make the content more engaging.
13. The ultimate safari packing checklist
14. Documentation & Vaccination checklist for [destination]
15. Bird spotting checklist for a safari in [destination]
The goal of a cultural insight blog is to provide readers with a deeper appreciation and understanding of the destination they are visiting. These blogs can be especially useful for travellers who are interested in immersing themselves in the local culture and experiencing the destination in a more authentic way.
16. The best festivals in [destination]
17. 10 things you didn’t know about [culture]
18. The history of [destination] in 10 minutes
The goal of fact posts is to provide readers with fun and surprising information that they may not have known before. These posts can cover a range of topics such as history, geography, culture, wildlife, and local legends.
19. 10 surprising facts about [destination]
20. 5 interesting facts about [animal]
21. 15 facts about [activity]
These blogs can cover a range of topics such as common phrases and expressions, pronunciation tips, and cultural nuances related to language use.
The goal of local language blogs is to help travellers communicate more effectively with locals and better understand the culture of the destination they are visiting.
22. Master these 10 [language] phrases to win over the locals
23. 5 greetings to get by in [destination]
24. Learn these phrases to shop like a local in [destination]
Executed correctly these blog post ideas will bring more visitors to your website.
If you download my 101 blog post ideas for travel companies you will also receive tips on how to write content that ranks and an on-page SEO optimisation checklist. Nailing these 2 elements is essential for organic traffic success.
Let me know at firstname.lastname@example.org if you need help with your SEO. Good luck!
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