| Client | Valencia Travel Cusco – A leading Peruvian-owned DMC offering sustainable treks and tailor-made adventures to Machu Picchu and beyond |
| Project Period | October 2024 – May 2025 |
| Objective | Increase organic visibility and hand over a scalable SEO strategy to the internal team |
| Result | 66% increase in organic sessions – from 9,364 to 15,518 |
Valencia Travel was looking to strengthen its digital presence ahead of the 2025 high season. While the brand had a strong offline reputation, the website wasn’t ranking competitively for many non-branded travel terms.
Their team needed external SEO expertise to:
Identify and fix issues holding back organic growth
Improve user experience and site structure
Build a clear, long-term SEO roadmap that they could manage in-house
We focused on high-impact SEO foundations that the internal team could scale after the project. Key activities included:
| Focus Area | Actions Taken |
|---|---|
| Keyword Cannibalisation | Audited and resolved duplicate targeting across key commercial pages (e.g. multiple Inca Trail variants competing for the same terms) |
| Keyword Mapping | Developed a comprehensive map aligning keywords to specific URLs, ensuring clearer targeting and improved relevance across the site |
| Content Gap Analysis | Identified and prioritised missing content opportunities, especially in key decision-making stages (e.g. trek comparison, weather, permits) |
| User Experience | Recommended structural improvements to page layouts, navigation, and calls-to-action to support better engagement and conversion |
| Technical SEO | Advised on improved URL structures, optimised anchor text usage, and implemented a more straightforward internal linking strategy to distribute authority more effectively |
| Consulting & Training | Delivered actionable documentation and support to help Valencia Travel’s internal marketing team take ownership of ongoing SEO efforts |
| Metric | October 2024 | May 2025 | Change |
|---|---|---|---|
| Organic Sessions | 9,364 | 15,518 | +66% |
| Top 3 Keyword Rankings | 330 | 864 | +162% |
| Total Ranking Keywords | 2,897 | 5,523 | +91% |
✅ Resolved structural SEO issues that were blocking performance
✅ Mapped keyword intent to the right pages, improving both rankings and UX
✅ Collaborative approach, enabling the internal team to confidently take SEO forward
✅ No fluff – just focused, effective SEO foundations
Fix cannibalisation early – it’s a silent killer of search performance
Clear keyword mapping = clear messaging – both for Google and your users
Internal teams can succeed at SEO – with the right structure and support
Sustainable SEO beats short-term hacks – especially in travel