Malawian Style is a leading tour operator based in The Warm Heart of Africa, Malawi. They specialise in safari tours throughout Malawi and Southern Africa, including Zambia and South Africa.
We have worked with Malawian Style for several years. Our objective, since the inception of the campaign, is to get more direct bookings.
To achieve this we have provided ongoing SEO for a number of years. We understand people do not tend to enquire on their first visit to a website nor do they solely search with the intent of purchasing in mind. Therefore, we wanted to make Malawian Style the authority on all things Malawi and more importantly safari in Malawi.
Malawian Style now ranks highly on page 1 of Google for all key “Malawi + Safari/tour” related terms. Additionally, they rank for destination-specific search queries and informational searches phrases such as ‘Facts about Malawi’ and ‘things to do in Cape Maclear’.
Visit: Malawian Style
The first chart demonstrates the massive year on year user traffic and engagement improvements.
The second chart shows the channels visitors used to land on MalawianStyle.com. It shows a 300%+ increase in visits via organic search.