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Our SEO audit process

What is an SEO audit?

An SEO audit of your website is much like an MOT for your car. Or, if you don’t drive – an annual check-up at the doctor.

To ensure a website continues to perform efficiently it is necessary to check its performance across various elements. In doing so, you can determine the strengths and weaknesses of your website and discover opportunities and threats.

It is the responsibility of the person performing the audit to analyse the site thoroughly. Of course, no two audits, or auditors, are the same.

Each SEO professional will have their own process and naturally one may be more thorough than the other. It is important to know exactly what will be covered in an audit before you pay for it.

At Parlez Creative, we have two types of audit; a technical SEO audit and a full site SEO audit.

What to include in an seo audit

What should be included in an SEO audit?

There are many elements and factors that impact how well a website performs in organic search. The purpose of the SEO audit is to analyse all those elements and find areas for improvement.

The following elements are covered in our full website SEO audit:

Please note the list above is not exhaustive, there are generally a lot more checks involved including micro-checks.

Technical audit

– Indexation
– Status codes
– Redirects
– Page structure
– Robots.txt
– XML sitemap
– Canonical tags
– Crawlability
– Site speed & core web vitals
– HTTP secure domain
– Mobile friendly & responsive

On-page audit

– Navigation review
– Site content structure
– Metadata analysis (title tags, meta descriptions, heading tags)
– Schema
– User experience
– Internal linking
– External links
– Duplicate content & Copyscape checks
– Cannibalisation checks
– Content gap analysis
– CTR evaluation

Off-page audit

– Popularity
– Trustworthiness
– Backlink profile
– Authority
– Social engagement

Competitor analysis

– Brief on-page review
– Brief off-page review

Delivery of an SEO audit

 Depending on the size of your website an audit can take anywhere from 2 days to 2 weeks.

Our SEO audit will either be presented as a PDF document or a Google Slides presentation. In most cases, a supporting spreadsheet will be supplied – here you will find any pages that are referenced in the audit document. Most importantly your SEO audit will contain actionable recommendations in a clear to follow format.
If required we are more than happy to arrange a call, free of charge, to talk you through the findings.

How much does an SEO audit cost?

The price of an audit will strongly depend on the size of a website. A website audit will cost substantially less for a small website i.e. 5 pages vs a more complex site such as an eCommerce or comparison site.

Our minimum charge for auditing a website starts at £500. The average price of our full SEO audit is between £1000 – £1500.

We will, of course, provide a free quotation before any work is agreed upon. 

Final thoughts

The end goal of an SEO audit is to improve the performance of a website. If an SEO audit has never been performed on your site, I highly recommend performing one. Even if you have performed an audit before it is worth doing again, especially if you have seen a loss in keyword rankings, traffic or conversions. You can do an audit in-house, by following a checklist online – there are many. However, for the best results, I urge you to seek the assistance of a professional SEO consultant. Be sure to do your due diligence before selecting someone to work with.

If you are not getting the results you expect or want from your site then get in touch and we can discuss performing an SEO audit on your website.                                                                               

About the author

Rory has worked as an SEO consultant for 7+ years. He founded Parlez Creative in 2017 after living in Malawi for 2 years. When he isn't working on client campaigns, you will likely find him on the golf course working on his swing! Or exploring the great outdoors.

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